CHLORINE is a local fashion brand that represents women's personality, which can be cute, bright and happy yet daring at the same time.


CHLORINE established since 2011, founded by Erine Anastasia and Melly Dumiati, CHLORINE works on a basis of creativity and authenticity, fused with a daily basis attitude. Casual, and easy-going living is at the heart of the Brand’s philosophy. Any woman with different body types and personalitywould happily wear for companion facing her daily basis and dependable clothes for any occasions is what CHLORINE's value as its aspiration.


Up until now, we also have several offline stores around

West Jakarta : Lippo Mall Puri;North Jakarta : Baywalk Mall Pluit and

Bekasi : Summarecon Mall Bekasi, and planning to open

more offline stores.